Socedo is excited to announce that we have joined the Marketo Accelerate ecosystem. This innovative partner program brings together the best in marketing technology to fuel the entire customer lifecycle. Joining the Accelerate program enhances the partnership we’ve had with Marketo since 2014 as a LaunchPoint Technology Partner. How Socedo Integrates with Marketo With the […]
Operationalizing Business Development with Social Data: An Interview
Tom Taylor is the Managing Director of Client Development at Blueprint Technologies, a nationwide technology solutions firm. He’s a strategic partner in helping businesses digitally transform, an industry expert in digital marketing operations and a seasoned people manager with experience leading cross-functional teams. Socedo sat down with Tom to learn how he approaches business development, […]
How to Update Old Blog Posts to Boost Website Traffic: 7 Ideas
Every B2B content marketer faces this problem from time to time: where to get new ideas to fill the content plan. And this issue gets more prominent when they see that new articles don’t drive traffic to the website. It’s the case when old articles can come in handy. If you take a look at […]
How B2B Companies Can Drive Quality Reviews
You might have a great product, but if your reviews are lukewarm, you will find it harder to attract new clients. Businesses cannot afford to be complacent when it comes to driving quality reviews. After all, 90% of purchasing decisions are influenced by online reviews. Basically, quality reviews translate into dollars. In this post, we […]
Marketing on Twitter in an Engagement-First World
While the buzz in the marketing industry usually happens on social media, there’s been a lot of buzzes recently about social media. The news about how Cambridge Analytica used Facebook data highlighted the importance of data privacy. Twitter’s commitment to end malicious bot activity related to propaganda showed that not all automation is good. These revelations […]
Using Socedo Email Address Exports as a Small Business
Social media lead generation is only the first step in the process of growing your business using the rich data available on social networks. If you’re not following up with your social leads, engaging them on multiple channels, and nurturing them down the funnel, then you’re leaving revenue on the table. Many customers, from growing […]
The Hidden Power of Cause Marketing in B2B
One of the more significant effects of social media is how it gave a platform for everyone to voice out their own social commentary. And while it has led to an easily-offended world with a battalion of keyboard warriors, it has also nurtured people’s interest and involvement in various social causes that actually matter. People […]
Growing Business Presence across Instagram and Twitter: the Similarities and Differences
Many business owners struggle to find the best platform to grow their business. Twitter was once hailed as the social platform for business and marketing, providing the best opportunity to quickly scale your business. With the booming success of Instagram, however, many consumers naturally migrated to the new social network platform. So does that mean […]
5 Unconventional Strategies for Boosting Your Social Media Engagement
Social Media teams are always trying to find new ways to boost engagement levels. You might have already exhausted tactics such as changing your posting times, using more trending hashtags, curating influencers’ work and tagging them, etc. What can you do next to grow your engagement even further? You need to go deeper and revise […]
New Engaged Leads Feature to Prioritize Your Conversations
When it comes to social media, the marketers who focus on creating meaningful interactions with their audience are the ones winning the battle for attention. For B2B marketers, this means a much more targeted and personalized approach than a typical social media campaign. Twitter is cracking down on bots and automation. Facebook is taking a […]