Lead Gen + Content Curation: A Match Made in Heaven?
As a social media marketer you know it is incredibly important to be posting interesting content to your business’ profiles. If you are using social media to drive new customers then the content you are posting needs to be interesting to that target audience. But how do you know what content resonates with this audience? It all starts with finding your potential customers and leads on social media!
Finding Your Soul Mates (Leads)
We all want to find the perfect match. The same can be said for your business. As a marketer, you want to find your perfect potential customers, those who fit your buyer persona and who are interested in your products or services. Normal dating sites work by asking you to input what you’re looking for in a partner. Socedo works exactly the same way. After describing your ideal potential customer, Socedo will find the most relevant matches and help you engage with them directly.
Here’s a quick one-minute video that describes what Socedo does exactly.
Wooing Them With Words
As we’ve mentioned before, you should be doing content curation from the perspective of generating new leads. In order to do this, you need to figure out what your customers are interested in. This is how Socedo makes lead generation and content curation a match made in heaven, by helping you find out what your specific target customer is talking about and what they’re interested in so you can better curate your own content to make yourself more appealing to them.
How to Utilize This Matchmaking
Whenever you mark a lead as relevant in Socedo, they go into your watch bucket and your account favorites their Tweet. This works great for content curation since Socedo is creating a list of all the content that your potential customers are Tweeting about and already interested in. You can always return to your watch bucket to see what relevant topics your audience is talking about. You can also look at the Tweets you have favorited in the past as these are coming directly from your potential customers. Is there a theme? Is there one topic or question that is being continually discussed by your audience? This will help you form marketing campaigns, blog posts, and Twitter chats around the conversations driven by your audiences’ desires.
Strategy for Successful Love
Just like any romantic relationship, timing matters for your leads and content curation as well. However, Socedo drastically helps cut down on the time it takes to curate content. Instead of having to find five posts or more a day that appeal to your present and prospective customers, Socedo allows you to find the topic your target audience is discussing and the articles they’re posting on their own accounts. You can take down what blogs are the most referenced and use those to curate your own content as well as shape your own blog posts. You can use tools like HootSuite or Buffer to schedule your Tweets (or ReTweets) days, weeks, or months in advance, helped along by Socedo, which finds you the content that will be most attractive to your audience.
We all Want Love
We all want to find our soul mates, and Socedo is the matchmaker for your business. As a business, curating and creating content is extremely important in order to reach your desired audience and generate leads. Socedo connects you with your best matches based on your specified criteria. From there you can go back and find what your best leads are talking about and interested in. Curate this content and you are sure to have a lively feed that your potential customers enjoy and share. It doesn’t take much time and the result is a content curation strategy that actually generates leads and new customers!
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