How to Get Started on Twitter
Want to tweet? You’ll (mostly) like it. There are a lot of people tweeting now, but it takes time to get used to it.
Twitter is the place where stories go viral and memes are made, so it’s important to use it. It’s also a place where people meet. The only difference between Facebook and Twitter is that Twitter is always open to the public. That’s good. As a journalist, you can talk to journalists, sportsmen, artists, and politicians all in the same place. If your jokes are funny, your jokes could go viral.
Before setting up your Twitter account, consider what you want to get out of it. Why have you chosen this platform? The following blog post can help you determine if Twitter is the right platform for your B2B brand.
Also, consider if you want to use Twitter as more of a personal account or a business one. Do you want to find potential customers and create leads? Are you hoping to connect with influencers? Will you be using your Twitter account to receive or disseminate information? While reading this, think about your answers to these questions; it will help you build your specific Twitter goal.
Ted Rubin (@TedRubin) outlines 20 important Twitter goals and objectives for the business.
Unfortunately, setting goals is never as easy as writing down a few things you hope to accomplish. Success with Twitter means creating compatible goals. Some examples of compatible goals for your Twitter account are:
- Use your Twitter account to share information with existing customers about your product.
- Reaching out to potential new customers who can benefit from your product
- Directing your followers to information about your product through your blog or website
- Encourage current and potential customers to ask you questions about your product or any industry-related questions.
Setting up Your Profile
Setting up your Twitter profile can be fun! However, it can also be overwhelming because there’s no one way to do it. This blog post gives you some structure for setting up your profile picture, handle, and bio to best meet the goals you have determined.
Posting content can be terrifying when you first start on Twitter, especially since you know you have to do it in abundance. I remember laboring over my first tweet for a good 20 minutes, if not longer. You’ll soon realize that nothing lasts for long on Twitter, and pushing out content consistently and often is a great way to create leads and meet influencers in your industry.
Here are some strategies for content curation that will help you find relevant and interesting posts for both you and your audience.
Having an organized Twitter account is something all Twitter users strive towards. Once you start following many people, your feed can get pretty noisy. Additionally, pushing out three to five or more, Tweets per day can be a huge sap of your time. Using applications like Buffer and Hootsuite allows you to schedule tweets in advance (hours, days, weeks, or months) so you don’t have to look for new content to post every hour.
Platforms like Socedo give you easy ways to find the right people to connect with and can then help to engage with them in a systemized way.
When you’re just starting on Twitter, you may not know the influencers talking about the topics you’re interested in. Finding your influencers allows you to bypass traditional forms of advertising, as influencers are trusted voices in your industry that can help drive conversation and action within their communities (who are your target audience).
This blog outlines who your influencers are, finding them, which influencers to pick and how, why they need you, and how to get their attention.
Networking on Twitter
You’ve set up your account, bio, profile picture, and perhaps customized your background. You’ve begun to curate content, schedule your Tweets, and ask yourself, what’s next? Networking! Your heart may have sunk a little, but networking on Twitter offers unique opportunities. Finding your target audience and engaging with them, whether through favoriting their Tweets, commenting on their posts, or following them, helps you amass a target network.
Here are three advantages to networking on Twitter and eight easy ways to make connections on Twitter.
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